Task

Design development of a new premium range for the new hair straightening product Supreme Keratin, which, in addition to Strait Therapy, represents the softly nurturing smoothing.

Background

With regard to the line Strait Therapy, Supreme Keratin as premium product stands for a nurturing and strengthening hair strengthening with a high premium claim. As a cross category product it will be obtainable for hairdressing equipment as well as for the end consumer.

Implementation

Launch: February 2014

Roll-Out: 2014 | 11 Products