Task

Design relaunch of existing RUF brand products. There will be a new design development that sets itself apart from the existing market. In addition to the well-known cake mixes, the RUF range also includes gluten-free and natural products.

Background

In terms of design, the focus of the design is on creative, tasty product images for the young target group. To be visualized is the fun of baking and decorating.

Implementation

Launch: September 2013

Roll-out: 2014