1. STATUS QUO ASSESSMENT
Market Screening, analysis of product range environment, SWOT analysis
2. SUSTAINABILITY STRATEGY
Prioritisation & definition of individual sustainability criteria (packaging/design), assortment review/revision by TILISCO, selection of sustainable design concept
3. BRANDED- AND DESIGN STRATEGY
Definition of archetypes, Insight-generation, phrasing copy strategy, development of a measure catalogue, generation milestone plan
4. INNOVATION - WORKSHOPS
Research, search fields, organisation, moderation, workshop tools, concept visualisation, review, recommendation
5. PRODUCT DESIGN
Form, material, color, phrasing, technical implementation
6. PACKAGING DESIGN
Design development, buying incentives, trademark staging, shelf impact, appetite appeal, distinct information hierarchie
7. CORPORATE DESIGN
Logo development, business equipment, adaption to all further media
8. SHOP DESIGN/ POS STYLING
Guidance system development prior in retail & PoS environment, shop styling in cooperation with „Preussisch Portugal“
9. PRODUCTION PROCEDURE
Dummy production, final artwork- and litho support service, print acceptance prototype development, 0-series