Task

In the segment of fruit juice it is getting more and more important, to transport the indulgence-world beyond the umbrella brand name by sub trademarks. 

With Amecke Plus we placed the focus on natural appetite appeal and created a conflation of brand to sub trademark. 

Implementation

Launch: 2007 

Roll-Out: 2007 | 2 Products

Task

Development of varieties among the sub label „Soft Juices“.

Background

Mafo-Studies showed, that non-users of fruit juices mostly have problems with fruit acids. Amecke used this study as an opportunity to develop a new range of mild juices by the name of „Soft Juices“.

Implementation

Launch 2009

Roll-Out: 2009 | 18 Products