NATURISSIMO

Task:

Design relaunch of a premium sub brand of Aoste.

Background:

For the new sub brand „Naturissimo“ by Aoste, a design should be developed, which clearly emphasises naturalness and high quality of the products.

The new line of cooking- and raw products prospectively will complement the meat range in a new premium category.

Implementation:

Launch: 2012

Roll-Out: 2012 | 5 products