BERGBAUERN

Task

As part of the design relaunch of the Arla yellow cheese assortment we also renewed the Bergbauern cheese variety.

The origin of the Allgäu was shown visually with a stamp. Furthermore a see through heart was used to represent this in a lovely and homely way.

Implementation

 Launch: 2014

 Roll-Out: October 2014 | 2 products