BIO ASSORTMENT

Task

Development of the entire new organic range for Arla. Design development within new categories in the dairy segment.

Background

With its new organic dairy assortment Arla has entered a whole new category at the point of sale. That is how Arla went one big step ahead and

managed to be no longer only one of the top brands for cheese and butter, but conquer

a a solid position with a whole nes range within the dairy shelf in general. The Arla Bio product range offers organic food

at a high quality standard. Arlas' focus on organic naturalness, freshness and authenticity needed to be clearly visualized within its' packaging design.

Implementation

 Launch: October 2013

Roll-Out: 2013 | 8 products