SKYR

Task

Design development of a totally new product in the German market.

Backround

With Skyr Arla establishes a new category for the german yogurt and quark shelves. Skyr is a yogurt-like product naturally high in protein and calcium, but low in fat. It has an Icelandic heritage and traditional production methods.

Implementation

Launch: 2014

Roll-Out: October 2014 | 2 products