QUETSCHIES

Task

Design development of various fruit squeeze pouches for kids.

Background

The design concept sets the Emotjis / personification of the packaging in the spotlight. On the top portion of the packaging there is a playful

facial expression with a text bubble coming out to mouth telling the customer to squeeze out the contents. The variations of goods are clearly defined in a

playful fashion by the use of eye pooping color coordination that matches the vivid portrayal of the ingredients on the packaging.

Implementation

Launch October 2018

Roll-Out: December 2018 | 5 Products