ERSTE PRESSUNG
Task – Two premium designs for two premium bottles.
Conceptional design development for the launch of two premium rapeseed oils under the brand Deli Reform. For the presentation in trade a secondary packaging as a sales package was utilized in the second step which emphasizes the premium taste and the natural positioning of both products. Embedded in wood shavings the two bottles are not only shown to better advantage – the outer packaging was furnished with a noble branding, perfectly staging the all-natural contents and the tradition of the brand.
Background – Giving naturalness greater expressive power.
The brand Deli Reform expands its product range to include additional segments with new product concepts. With the launch of two premium cold-pressed rapeseed oils, mild and nutty, the product group of “oils” was extended.
Two natural products from monitored German contract farming. The products do not convince only by their original, mild flavor. Their high proportion of natural omega-3-fatty acids and especially their versatile uses delight the consumer.
Wether as a tasty basis to refine salads or to brown fish, meat and vegetables - seed oils arouse a desire for more.
The most important valuable aspects of the new oils should be conveyed by a new premium design look.
The blackboard as basic design level in the label serves as a visual high-quality platform where the elements, like the product name, a natural paper hangtag and the variety offer of rewards have found a reduced place.
Implementation
Launch: June 2015
Roll-Out: 2015 | 2 sorts