PASTA PRONTA

Task

Design development of the Pasta Pronta range within the Kattus umbrella brand presence.

Background

The italian cuisine is still ranking on top of the popularity scale in german kitchens. Under the trade mark Pasta Pronta, Kattus has, based on the most popular classic pasta sauces, introduced dried sauces, tasting delicious, when mixed with oil.

Implementation

Launch: 2006

Roll-Out:  2006 I Sorts

Creative Direction bei Syndicate Brand & Corporate Design AG