Task

Design relaunch of the complete range, which splits into a standard and a premium line.

Development of a new umbrella brand design under which the basic range also differs optically from the premium range.

Background

Kochs is the market leader in the horseradish preparations segment. Due to an assortment adjustment and introduction of

The company had decided to relaunch its range of new varieties.

Implementation

Launch: September 2010

Roll-Out: 2010 | 12 varieties

Task

Relaunch of the existing design of the base line horseradish brand Kochs.

Background

Koch's market leader in the horseradish preparations segment. Due to an assortment cleanup and introduction of new varieties had become

the company decided to relaunch.

Implementation

Launch: September 2010

Roll-Out: 2010 | 12 products