Gourmet Food

Task

Relaunch of existing delicatessen products in the French premium segment.

 

Background

Lacroix products are distinguished by the very high quality and exquisite ingredients.

As part of the design relaunch, a clear premium positioning in the design was developed and implemented for the entire delicatessen range.

The design of the delicatessen products, like the delicatessen soups, subtly integrates the mood of a French bistro and

thus creates a common staple of the two delicatessen assortments.

 

Implementation

Launch: December 2012

Roll-out: 2012