Task

Packaging relaunch of Biobalsamicos brand Mazzetti.

Design development of a new Bio-CremAceto variety.

Background

In the course of the design revision of the vinegar range, Mazzetti has decided to develop a line extender for the organic segment and to redesign the organic balsamico that has been in existence for 10 years. Based on the classic Mazzetti design, the aspect of biological origin is highlighted.

Implementation

Launch: January 2013

Roll-out: 2013 | 3 products