Task

Packaging relaunch of the Mazzetti Cremoso line.

Background

Mazzetti was the first to launch this product and owns a manufacturing patent. Mazzetti is the only company that is able to use more than 40% of Balsamic Vinegar of Modena for its production, making it one of the highest quality cremosos on the market. Increasing competition and the obsolescence of the current design prompted the company to plan a relaunch.

Implementation

Launch: 2011

Roll-Out: January 2012 | 5 products