Task

Design relaunch of the category "specialty salts" by Naturata in the sense of the new, 2017 launched corporate design guidelines for premium products.

Background

As part of the design relaunch of the condiments, the specialty salts were also dressed in a new guise. The specialty salts are extracted from pure sea salt crystals by natural sun-drying. Accordingly, the design had to meet a high premium standard, so that here the ">" - sign is formed by illustrated salt crystal structures, which were produced with gold foil. Incidentally, the salts are bottled, with the exception of the Fleur de Sel, in the Mainfränkische Werkstätten GmbH, which offers suitable workplaces for people with disabilities.

Implementation

Launch: April 2018

Roll-out: November 2018 | 3 products