ALL PROJECTS

Task

Relaunch of the existing Niederegger Marzipan Basis Range with the aim

of creating a modern product appearance without losing the current consumer.

Challenge

The big challenge was to realize a clear product presentation with a prominent window and to maintain a large brand portfolio.

Implementation

Launch: 2006

Roll-out: 2006 | 5 products, different formats

Creative Direction at Syndicate Brand & Corporate Design AG / Hamburg

Task

Design and shape development for a special edition Lübeck marzipan heart.

Background

For better product presentation, new packaging options should be considered.

And what is nicer than letting hearts fly? If only as a visual impression.

Implementation

Launch: 2006

Roll-out: 2006 | 1 product

Creative Direction at Syndicate Brand & Corporate Design AG / Hamburg

Task

Design development of Niederegger Minis. First marzipan minis in stand-up pouches must be brought out.

Background

With the launch of Niederegger Minis, a dosage form was marketed, intended for personal enjoyment. "Marzipan made easy". With the new miniform you have measured marzipan enjoyment in small morsels.

Realisation

Launch: 2006

Roll-Out: 2006 | 3 Sorts

Creative Direction bei Syndicate Brand & Corporate Design AG

Task

Development of a young, modern and high quality gift packaging for marzipan hearts of the Erasmi brand.

Background

The company Erasmi & Carstens GmbH und Co., founded in 1845 is regarded as leading marzipan producer in Lübeck.
The new gift packaging of the Lübeck marzipan hearts is supposed to attract especially a younger consumer group in the up to now rather traditional market. The high quality of the „Heart to Heart“box is emphasised by the special haptic.

Realisation
Launch: 2015
Roll-Out: 2015

Task – Add a dash of colour by four flavours.

The Erasmi & Carstens GmbH & Co.KG ordered us to design an attention strong packaging. The sweets manufacturer from the Hanseatic city of Lübeck wished to win new consumers of all ages for the new aesthetic and tasty convincing products by means of the effect of the packaging design. The extraordinary packets do not show restraint – they speak a loud language: TAKE THIS! There is nothing more direct.

Background - Seduce the consumer from the beginning

The confectionary market today offers almost only conservative packages with little creativity. With TAKE THIS we do not want to appeal only to young target groups but rather we also want to activate older consumers young at heart who want to try out something new.

From the beginning the whole concept is aligned to international marketing. This shows in the product name as well as in the variety descriptions. The varieties build on a broad acceptance and popularity with confectionary enthusiasts. The fantastic four flavours: Classic Lübeck premium marzipan in dark chocolate, Lübeck marzipan with caramel bits in milk chocolate, premium nougat and chocolate truffels.

Special content, specially wrapped.

The conspiciousness of the packaging is the novel perforation of the product name “TAKE THIS” on the front side. It visibly transports the product’s key message. The package gives a direct purchase recommendation to the viewer – an emotional invitation, no consumer can escape. Not only the high-contrast neon colours are attracting the eye: Anyone who touches the package will not want to release it – because the haptic experience of perforated outer packaging with a coloured background on the heavyweight fundament of its sweet contents rouses spontaneous desires. To be seen life, to experience (and probably also to taste) is TAKE THIS on the ISM 2016 in Cologne.

Realisation

Launch: 2015
Roll-Out: 2016