PROFESSIONAL/SILOUHETTE

Task

Design relaunch of the new styling series Schwarzkopf Professional SILHOUETTE.

Background

The challenge was to make the professionalism of the products in an appealing design equally appealing to retailers and consumers.

SILHOUETTE's styling products contain high-quality, pure ingredients and microfine film-forming agents.

Implementation

Launch: 2006

Roll-Out: 2006 I 20 products

Creative Direction by Syndicate Brand & Corporate Design AG