GEFLÜGELSALAMI

Task

Design development of a Bifi poultry salami that fits the Bifi core assortment.

Background

The buying behavior of meat has changed dramatically in the last 10 years.

Increasingly, the acceptance of poultry sausage is growing as a healthy alternative to the traditional pork or beef.

Implementation

Launch: Sep 2018

Roll-out: Nov 2018 | 8 products