LUX BODY

Task

Development of a new design for body and shower products based on

the new body shape incorporating new varieties.

 

Background

Development of an new design fot the bo wer range based on a new shape for existing and new products. The launch of new and innovative products under the LUX brand with new design should make LUX more appealing to a younger costumer segment.

 

Implementation

Launch: 2004

Roll-Out: 2004 I 5 Products


LUX SHOWER

Task

Development of a new design for body and shower products based on

the new body shape incorporating new varieties.

 

Background

Development of a new design for the body and shower ranged besed on a new shape for existing and new products. The launch of new and innovative products under the LUX brand with a new design should make LUX mor appealing to a younger costumer segment.

 

Implementation

Launch: 2004

Roll-Out: 2004 I 5 Products

 

Creative Direction bei Syndicate Brand & Corporate Design AG