LUX BODY
Task
Development of a new design for body and shower products based on
the new body shape incorporating new varieties.
Background
Development of an new design fot the bo wer range based on a new shape for existing and new products. The launch of new and innovative products under the LUX brand with new design should make LUX more appealing to a younger costumer segment.
Implementation
Launch: 2004
Roll-Out: 2004 I 5 Products
LUX SHOWER
Task
Development of a new design for body and shower products based on
the new body shape incorporating new varieties.
Background
Development of a new design for the body and shower ranged besed on a new shape for existing and new products. The launch of new and innovative products under the LUX brand with a new design should make LUX mor appealing to a younger costumer segment.
Implementation
Launch: 2004
Roll-Out: 2004 I 5 Products
Creative Direction bei Syndicate Brand & Corporate Design AG