Task

Design and creation of four new organic lemonade varieties under the new „Leichte Limo“ line.

Background

As the first organic lemonade in the VILSA range, a delicious and also light lemonade was to be created in four different flavors. After finding the name, a new and refreshing design style was generated, which, in addition to appetite appeal and a strong differentiation of varieties, also left enough space for the visualization for the new concept. Organic shapes in sunny friendly colors colors and bubbles in the background together with a casual look & feel that simply conveys lightness and fun. and fun. Photorealistic illustrations of the fruits generate the appetite Appeal. An adaptation of the design to a six-pack with a sleeve was also implemented.

Implementation

Launch: April 2022 | 4 products