Task

Relaunch of the product range Kerrygold extra for the 250 g & 400 g supply pack, two types each (salted & unsalted).

The design should preserve the identity of the brand - Irish origin - ensure uniqueness in the competitive environment, and get a reinforced premium appearance.

Background

The brand evolves into the Irish premium umbrella brand - products made from the finest Irish pasture milk with unique taste & excellent quality.

These aspects are more strongly conveyed in the current packaging design via a Banderolen Premium look.

Implementation

Launch: June 2017

Roll-Out: Autumn 2018 | 4 products

Task

Design development for the relaunch of two varieties of Kerrygold Butter specialties.

A special challenge was the differentiation between "salted" and "unsalted".

Background

For years, various premium butter specialties have been produced and sold under the Kerrygold brand. The design should be next to the aspect

"Irish origin of pasture milk" visualize the aspects of "high quality" and "traditional production" in the right balance.

Implementation

Launch: May 2017 Roll-Out: 2017 | 2 products

Roll-Out: Autumn 2018 | 4 products

Task

Launch of the new yogurt mixed drinks Kerrygold yogurt smoothies in four varieties. The design should be the identity of the brand - Irish origin - as well as naturalness,

Fruit enjoyment and high quality transport. In addition to classic design goals, such as Premium appearance, impact on the shelf and differentiation from the competition,

should a modern and trendy appearance be guaranteed.

Background

Kerrygold is with the USP "high quality by best Irish pasture milk", the wealth of experience in the "White Dairy Range" and the product idea

"A natural & healthy meal for in between" able to stand out from the competition of drinking yoghurts with this product.

Implementation

Launch: Fall 2017 Roll-Out: on hold | 4 products