Launch of the new yogurt mixed drinks Kerrygold yogurt smoothies in four varieties. The design should be the identity of the brand - Irish origin - as well as naturalness,

Fruit enjoyment and high quality transport. In addition to classic design goals, such as Premium appearance, impact on the shelf and differentiation from the competition,

should a modern and trendy appearance be guaranteed.



Kerrygold is with the USP "high quality by best Irish pasture milk", the wealth of experience in the "White Dairy Range" and the product idea

"A natural & healthy meal for in between" able to stand out from the competition of drinking yoghurts with this product.



Launch: Fall 2017   Roll-Out: on hold | 4 products

Roll-Out: Autumn 2018 | 4 products