Task

Design and creation of a new storytelling tea range with a strong reference to the power of nature.

Background

The new tea range consists of tasty herbal tea blends to combat any "malaise".

When looking for the right illustration style, the key message was to reflect the effect of the tea blends.

The combination of flat and fine hand-drawn illustrations conveyed this functional mood in balance with the desired consumer emotion.

Natural colors freshen things up accordingly.

Implementation

Launch: 2021-2022


Roll-Out: 2022 | 6 products