LEBENSBAUM | Relaunch

Task

Design and creation of a limited edition tea line for Spring/Easter 2021.

Background

For the design development of both Frühlingserwachen and Ostergruß, it was necessary to find an illustration style that corresponded to the category language and at the same time also matched the core and archetype of the brand. In order to stand out from the competition, special attention was paid to the corporate design. The theme of Frühlingserwachen and Ostergruß as a high-quality gift idea are also the focus here.


Implementation

Launch: 2020


Roll-Out: 2021 | 2 products