Task

Design relaunch of the spices of the basic range according to newly developed corporate design guidelines.

Background

The basic assortment of spices offers a variety of different products: From the classics, delicious herbal and country-specific blends to spices also for sweet cuisine. In the new design, the color tones were brought into a warm and friendly appearance. As a highlight, the products were depicted naturally and in a new perspective. Sometimes in lovingly tied branches or on spoons taken directly from the package. On different formats, the focus was on a uniform look that remains recognizable and concise even without an image.

Implementation

Launch: 2022 | 93 products